AI Assistant for Fans, Coaches, and Players

Gentrix AI was implemented on the official website of the Israel Basketball Association to help thousands of users find relevant information faster – without digging through complex menus or PDF documents.

The AI assistant helps users:

• Get league updates and game schedules instantly
• Find team rosters and standings
• Access rulebooks and regulations in plain language
• Navigate to ticketing, registration, or news sections with one click
• Ask free-form questions in Hebrew or English

Result:

• Significant reduction in support inquiries
• Faster access to official content for all user types
• Better engagement across mobile and desktop users